When my wife Kathy and I founded Tuscany Fine Furnishings in 2004, we championed new sales techniques such as just-in-time inventory and selling “everything off our Showroom Floor.” Meanwhile, most other retailers were offering “special order only.”
Moreover, we hired a sales staff consisting of professional interior designers and focused on expanding our business by offering a wide selection of supplier collections along with design services.
We used typical marketing vehicles such as TV and radio, print media including, newspapers, magazines, postcards, signage, and digital website advertising.
When social media and online sales technologies came on the scene, Tuscany dabbled around a bit during our first five years, testing various ad campaigns and exploring an online sales business model.
Over the past three years, Tuscany Fine Furnishings has amassed over 20,000 social media followers, or as we call them, “shoppers”! We opened our new 18,000 square foot state-of-the-art Showroom and Design Center in 2017, and launched our New Age Website for Designs and Interiors, in January of 2019.
Tuscany’s online success bring industry recognition.
This month, Tuscany’s Social Media Marketing success brought us recognition from both Facebook and the National Home Furnishings Association (NHFA).
Facebook selected Tuscany Fine Furnishings as a “Small Business Success Story” to be featured on their new business website, Boost with Facebook, and promoted it nationally at marketing conferences around the country.
In addition, the NHFA, representing over 7,000 furniture retailers nationwide, is featuring Tuscany Fine Furnishings as a “Social Media Marketing Industry Pioneer.”
Both Facebook and the NHFA were impressed by Tuscany’s integrated social media marketing channels and the fact that Tuscany has accumulated a loyal following of over 20,000 families as a single location brick-and-mortar.
They were inspired by Tuscany’s “Industry First, New Age Website for Design and Interiors,” which we launched in January, that seamlessly integrates Facebook, Instagram, Google Business (maps and search) and YouTube.
Additionally, Tuscany Fine Furnishings was selected by the NHFA to provide a cover story for their quarterly national publication in October to their entire membership. We were asked to provide a road map for other retailers in our industry into Social Media Marketing.
Kelle McConnell, owner and Kathy McConnell, Interior Designer and Owner, with Tuscany Fine Furnishings, Offering Lifestyle Driven Design…Furnishings for Every Room in Your Home, 1570 Holcomb Bridge Rd. Suite 315, in Roswell, 770-993-0640 ext. 2, Showroom Hours: Mon-Sat 10-6 p.m. Sun. 1-5 p.m… See why…20,000 Families Follow and Shop Tuscany on FACEBOOK every day!